Four ways to maximise your email marketing results
If you’re sending bulk emails then waiting for the phone to ring, you may be ignoring important clues that could help you bring in more sales today. Here are four ways you can use readily-available...
View ArticleThe 10 email marketing blunders that every agent should avoid
Email marketing is part science and part art. Although getting the formula right can be elusive there are a number of lessons you don’t need to learn from experience. Avoid the following 10 email...
View ArticleWhy letterbox dropping is the worst metaphor for email
I received another email from a real estate agent yesterday. Apart from one lead article, it was full of his latest listings. Unfortunately, the “lead” “article” was actually nothing more than a...
View Article4 e-marketing ideas to bring you more business: an REBarCamp recap
Last week, real estate professionals from all over WA met in Vic Park for what turned out to be a fantastic day of learning and sharing: REBarCamp Perth 2013. One of the first sessions after lunch was...
View ArticleHow to use the holiday season to set yourself up for your best year ever
The period between Christmas and New Year is a great time to prepare for the year ahead. It’s an opportunity to set yourself up so that you hit the ground running in 2014. Of course, if you’re planning...
View ArticleHow to make your email marketing work way better than you ever imagined
At last week’s meetup, agents from across Perth met to discuss how they keep prospects on board with good databasing. We discussed everything from email marketing, to collecting contact details at home...
View ArticleWhat is a CRM, and how should you use it?
You’ve probably already heard about the benefits of CRM – better relationships with your customers, more repeat and referral business, more time and/or money at your disposal – but what exactly is a...
View ArticleHow a beer and a snag will make you a better email marketer
The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right...
View Article3 people who are doing keep-in-touch campaigns right
Good relationships are key to success in real estate. But relationships can fade with time, and even a loyal repeat client could end up using a different agent next time around. That’s why...
View ArticleWhat is the Spam Act and how does it affect real estate agents?
Email and SMS have become essential tools for real estate marketing, but how much do you know about the laws that govern these types of communication? Electronic messages are governed by the Spam Act...
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